As Cessna prepares for the future - which they see as very bright but still a ways off - Cessna puts into place a product line ranging from light to midsize business jets. I learned to fly in Cessna 172/Skyhawk aircraft back in the mid-60s but today's Cessna Aircraft Company is not what it was in the past. Since the inception of the Cessna Citation 500 the company has made small to midsize business jets the driver of its business. As Cessna prepares for the future it is aggressively developing the aircraft it believes will lead it into the new emerging market it has not forgotten it's heritage of piston powered aircraft as it works on the diesel powered Turbo Skylane single-engine aircraft to clean-sheet jets. Here is what Aviation Week had to say about how Cessna prepares for the future:
Cessna’s plan to bring up to six new or improved aircraft to market in 2013 is part of an overall strategy to build a new pipeline of products that will arrive just as the market for light and midsized aircraft is expected to strengthen, executives say. But it is also designed to build consumer confidence in a market that has remained uncertain for the past several years, executives say. “During the downturn, we worked very, very hard to continue new product development, says Brad Thress, senior vice president-business jets for Cessna. “It was important to demonstrate to the market our confidence [in its future]. It was important to reassure our customers.” Cessna has a full plate of clean-sheet and follow-on aircraft projects, ranging from the diesel version of the Turbo Skylane single-engine aircraft to the super midsize business jet, the Citation Longitude.
Let's hope the upturn is not too far in the future, and that as Cessna prepares for the future so do we! In the meantime keep your wings straight and level Hersch! Please share "Cessna Prepares For The Future" with your friends using the buttons below. Thanks! Until next time keep your wings straight and level Hersch! JetAviator7+ ps: Don't forget to sign up for updates via email for "All Things Aviation" here!