Talk about a patient company when it comes to development of a new jet aircraft! Michimasa Fujino, a spokesman for Honda, announced that Honda expects the HondaJet to capture fully 25% of the very light jet aircraft market. He compared the HondaJet to the entry of the Homda Civic years ago, and predicted a similar impact on the very light jet aircraft market. Boasting 30% lower direct operating costs than the Embraer and Cessna aircraft Honda feels it will find itself leading the very light jet aircraft marketplace with its HondaJet aircraft. Honda expects to ramp up to 80 aircraft a year starting in 2013 and already has more than 100 orders for the aircraft. You can read more in the REUTERS article published 1-3012 titled "Honda out to shake up market with first jet next year". One thing to consider, though, is that the very light jet aircraft market hasn't experienced the kind of growth and acceptance first imagined by manufacturers. In fact, some manufacturers have given up on the market or have gone out of business. It will be fascinating to see if the HondaJet finds the success projected.
What do you think the future of the HondaJet is? Let's hear your 2-cents worth! Until next time keep your wings straight and level Hersch! JetAviator7+
ps: Don't forget to sign up for our newsletter "All Things Aviation" here!